Frequently Asked Questions
How is chocolate made?
Chocolate is made from cocoa beans. There are three species of cocoa bean plants: Criollo, Forastero & Trinitario. Each variety has its unique characteristics & produces beans of distinctive flavour.
To make chocolate, cocoa beans go through an extensive process of drying, cleaning & fermentation. Once cocoa beans are prepared, they are then roasted, hulled to obtain the centre of the bean, known as the nib. The cocoa nibs are then crushed & ground to obtain the cocoa liquor.
According to each chocolatier’s special recipe, the cocoa liquor, combined with required quantity of cocoa butter are put through a series of processes like kneading, conching & tempering. It is during these refining stages where each chocolatier will add flavours, sugars & other ingredients to create their own masterpiece.
What are the differences between milk, dark & white chocolate?
Milk, dark & white chocolate types are determined by total content of cocoa solids along with addition of certain ingredients such as milk.
The higher the cocoa solid in a chocolate product, the darker & the more bitter the chocolate becomes, producing what is commonly known as dark chocolate. Max Brenner’s dark chocolate contains cocoa solids ranging from 50-75%.
Milk chocolate is the most commercially popular choice by chocolate consumers. This type contains milk along with higher ratio of sugar resulting in finely balanced cocoa bean flavour & sweetness and creaminess in the final product. Max Brenner’s milk chocolate contains cocoa solids ranging from 30-35%.
White chocolate does not contain cocoa solids. Due to this, in the French tradition, it is often considered as a non-chocolate product. Max Brenner offers white chocolate in many varieties. The combination of milk, sugar and cocoa butter creates a sweet and creamy treat making a favourite for many.
Are Max Brenner chocolates Kosher?
All of the chocolate products that you can purchase from our Chocolate Shop are kosher dairy under the supervision of the Bet-Shemesh Rabbinate.
Max’s Pastry range is produced locally in Australia and is not Kosher.
What is the best method of storing chocolate?
Take care of your Max! All of our chocolates are susceptible to temperature variations. It is important that you store our products in a cool, dry area (below 22ºC) & away from direct sunlight.
It is best to avoid storing chocolates in the refrigerator, however if this is essential, use an air-tight container to avoid odour & moisture spoilage.
Do you have allergy sensitive products?
All Max Brenner products are manufactured in an environment where nuts, milk, soy and wheat products are processed. Although we take the highest level of care and attention, we unfortunately cannot assure that our products will be completely free from cross-contamination.
What is the greyish white film that sometimes appears on chocolate?
Raw chocolate cannot spoil, however, blooming may occur due to poor storage. Blooming is a term describing the whitish grey discoloration on the surface of chocolate caused by cocoa butter separating and rising to the top.
While this does not mean that chocolate is inedible, it does mean that chocolate has lost its sheen and the texture may become granular.
What makes Max Brenner products unique?
At Max Brenner, we are creating more than just a “taste” experience. Max views chocolates as part of his holistic chocolate culture. So, in addition to having amazing taste and high quality, each of our products appeals to additional senses, to memories and to personal associations.
As Max says, “Feel with all senses and enjoy to the Max”!
What payment types are accepted on the Max Brenner Online Shop?
Visa & Mastercard.